The Nicotine Pouch Map 2023
Click on a region to see local data on how nicotine pouches are used.
Scroll down to read the entire Nicotine Pouch Report UK
| Brand | Placement in 2021 | ||
|---|---|---|---|
| 1. | Nordic Spirit | 1 | |
| 2. | Velo | 2 | |
| 3. | Loop | 3 | |
| 4. | On! | 10 | |
| 5. | Skruf Super White | 4 | |
| 6. | Zone X | 48 | |
| 7. | White Fox | 5 | |
| 8. | Klint | 12 | |
| 9. | Helwit | 16 | |
| 10. | Zyn | 7 |
The largest brand in 2022 was Nordic Spirit, followed by Velo, Loop, On! and Skruf Super White. These five brands accounted for just over half (52 per cent) of all cans sold on Haypp.com and Northerner.com during the year. The order in the top trio is unchanged, but further down the list, significant changes are happening. For example, Zone X climbed a whole 42 places up to 6th place.
Nordic Spirit and Velo are at the top of the most purchased nicotine pouches for both women and men. Women prefer Skruf Super White, Klint, and Helwit to a greater extent than men, while men prefer Loop, White Fox, and Zone X to a greater extent than women.
